Friday, 28 March 2014

Drishyam - Magnificent 100 Days - Exclusive Report

 So finally the day is here, 100th day since the film that changed Malayalam film industry for good hit the screens. Released on December 19th as a small scale family film for Christmas - New Year season in now, after 3+ months, 100 days, entering the Summer holidays season. As they big things do come in small packages. The difference between Drishyam and all the all time blockbusters of recent times in other languages is that its purely the victory of good old 'Word of Mouth'. It didn't trend on twitter before release, it still has only 50k likes in Facebook, the trailer songs didn't go viral in YouTube, but most importantly it delivered where it had to, at the Box Office, and that too in style. Everything about the movie was low key, not even 1% of extra gimmicks for commercial purpose. Even the director before release its a small simple family thriller. But boy, he did had a trump car under his sleeves.

Drishyam  today celebrates 100 days @ about 50 centers, which is about twice the number of theaters the previous best, Thenkashipattanam, had. But it was before the era of wide releases & Multiplexes, in which Ordinary did 100 in 1/4th or 1/5th the no. of screens. Plus the film is running is 25 odd other theaters including B, C class and late release A class making it a total of 75 theaters. Plus it wil lhit 100 in Chennai & Coimbatore. Its still running in Pune, Oman, Abu Dhabi.

Drishyam is the first Malayalam film to gross 25, 30, 35 crores from Kerala. The Kerala gross is about 38.50 crore in 100 days with a distributor share of over 16 crores. The Rest Of India gross is estimated to be around 11 crore mark The film also had tremendous run in overseas, especially USA, UK, UAE, where it grossed about 9+ crores. Within a few days the film will become the first Malayalam film to enter the 50crore club (India alone) and 60 crore club (Worldwide). The film which beat the record of 'Twenty 20' being the biggest grosser ever, in just 30 days, is also doing great business in Home Video Pre-Order sales.

The played more than 24, 000 shows in theaters across Kerala, which is 9,000 more than the previous best Kerala Varma Pazhassi Raja.Rest of India show count is about 3200 and overseas show count of about 1000-1500. making it close to 29 K shows worldwide. 

So lets take a moment to celebrate the work of Team Drishyam and shower all the accolades on them that we could possibly get.

 Directed by     Jeethu Joseph
Produced by     Antony Perumbavoor
Written by     Jeethu Joseph
Music by     Anil Johnson
Vinu Thomas
Cinematography     Sujith Vaassudev
Editing by     Ayoob Khan
Studio     Aashirvad Cinemas
Distributed by     Aashirvad Release Through Maxlab
Designs Collins Leophil


Mohanlal as Georgekutty
Meena as Rani George
AnsibaH as san as Anju George
Baby Ester as Anu George
Kalabhavan Shajon as Constable Sahadevan
Siddique as Prabhakar
 Asha Sarath as IG Geetha Prabhakar
Aneesh G Menon as Rajeesh
Roshan Basheer as Varun Prabhakar
Neeraj Madhav as Monichan
Irshad as SI Suresh Babu
Kunchan as Madhavan
Kozhikode Narayanan Nair as Sulaimanikka
BaijuV.K as Soman
P.Sreekumar as Rani's Father
Shobha Mohan as Rani's Mother
Koottickal Jayachandran as Murali
Kalabhavan Rahman as Bus Conductor
Kalabhavan Haneef as Theatre Operator
Antony Perumbavoor as Antony
Pradeep Chandran

 Credits also to those uncredited in the Wiki page, the light boys, spot boys, drivers, caterers, make up man etc & also theaters, poster men, security, fans, audience, internet fans etc

Few articles about Drishyam

Drishyam - All Time Blockbuster - Exclusive 27 days Box Office Update

Jeethu Joseph clears the air about Drishyam controversy

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